One great thing that happens when you start regularly going to the your neighborhood wet market or farmer's market is that you start to become more attuned to nature's seasons as they pass. For example, fruits, in their original state, are a seasonal thing, coming into the markets as they ripen to their full sweetness.
Nowadays however, corporate needs, science, etc. have combined to convolute nature's four seasons into one large air-conditioned endless supermarket that serves your fruity needs, whatever they are, seemingly all year round. Meh, I'd rather have it fresh than air conditioned!